Bimbo Banter


Strategies that Stick


  • Leadership
  • January 2, 2017
  • by Merrie Spaeth

Ny1

According to the latest annual survey by the National Association of Corporate Directors (NACD) developing strategy is an important goal for corporate directors. Of the over 50 percent of directors who claim to care deeply about strategy, I hope their definition extends beyond traditional business school analysis like financial goals and organizational structure.

In an age where companies need to be nimble, provide greater customer service and commit to continual improvement, the first goal should be to attract and retain excellent employees.

One key element is how a company’s leadership commits to creating a culture where people really want to go above and beyond their job descriptions. Our clients who are truly committed to this goal constantly talk about and reinforce it beginning at the top.

Interestingly, board members are frequently unlikely to promote the company’s culture, as they’ve become separated from the human element. It is just as important for board members to verbalize the company’s goals and tell stories that bring those goals to life.

I’ve witnessed countless meetings in fancy board rooms with the company’s mission, vision and values conveniently placed on wall plaques. However, each time, the entire meeting went by without anyone referencing or verbalizing them. Employees – and customers – figure out quickly if these words are passions of the heart or just plaques on a wall.

A good recommendation for your New Year’s resolution is to make words come alive. Our favorite form of strategy—strategic communications—is designed to help.



You May Also Like


Menendez brothers
01.11.17

Storytelling and the Menendez Brothers

Here at Spaeth, the power and relevance of storytelling proves a consistent message. While storytelling is a pivotal tool in any field, good attorneys know good storytelling can win a case. Recently ABC aired Truth and Lies: The… more 

Bimbo blog image d
04.01.11

BIMBO Nominees for April 2011

We’ve got a full house this month: more BIMBOs from Phil Collins, Charlie Sheen (yawn), Louis Farrakhan, LeBron James, a TransCanada spokesman (who was set up) and the co-host of “The Biggest Loser.”  We have examples in “the… more 

2013 volkswagen-jetta-turbo-hybrid-blue-logo
10.09.15

Just Rogue Engineers? Reminder of the Webster Way

Volkswagen of America Inc. has decided to hang its future on the word “rogue.” It’s a bad choice. They should fire the lawyer or PR firm advising it. Rogue is Volkswagen’s explanation—and excuse—for the global debacle over the… more 


Back to Top