Bimbo Banter


03.14.17

March Madness and the Power of Twitter

#MarchMadness is officially upon us. And although I will admit to being a total homer for @SMUBasketball, the most interesting communication lesson comes from Illinois State. @Redbird_MBB was left out of the field of 68 after what appeared, on paper,…more 


Chatanooga
02.27.17

When Clients Collide: Spreading the Word about the Power of Ambassadors

Spaeth clients know that we will travel anywhere and everywhere to work with them. I have been a member of the Chattanooga Chamber of Commerce for two years now, but I am based in Columbus, Georgia—a three to five hour…more 

Jackie
01.24.17

Get Ready for your Close-Up

What do current movies like “Jackie” and “Moonlight” have to do with your ability to communicate to your employees and customers? Well, besides watercooler talk about both films touting Oscar nominations this year, they’re video-enabled stories. This is something you’ve…more 

Snapchat-spectacles
12.08.16

No Matter What Platform, Authenticity is the Key

Does it seem as if social media platforms are proliferating faster than rabbits? Many of us are barely keeping up with LinkedIn, Facebook, Twitter and yes, Instagram, but now Snapchat has been dubbed by The New York Times “one of…more 

Salad-texture-green-kale-large
10.13.16

Oh Kale No:  The Dangers of “Healthy” Food

In this hectic political season, let’s take a step away from politics and toward something truly nourishing: food. You may be wondering, what does Spaeth—a communications firm—have to say about food? Well actually quite a bit (and not just because…more 

08 11 16 hand gesture
08.11.16

Have You Seen the Newest Hand Gesture?

While we’re usually preaching about the importance of storytelling, we also pay attention to delivery skills (#PhelpsFace anyone?). Here’s the latest: putting your left hand over your heart signifies that you feel deeply, are humbled by the attention or are…more 

08 09 16 phelps face
08.09.16

Say No to #PhelpsFace

Welcome to the Summer Olympics, or another two weeks of watching Michael Phelps dominate the news coverage. We’ve all seen his adorable infant son (who convinced him to break his rigid routines), got caught up in his physical therapy methods…more 

Melania-trump
07.21.16

What Melania’s White Dress Teaches us About Communication

With all the chatter – and even a rejected resignation by the speech writer – related to Melania Trump’s convention speech, I’d like to call your attention to a matter that made a splash on the fashion radar. Stick with…more 

Webconference
07.07.16

Video Conferencing—You’re on TV!

There’s a new stage fright:  48 percent of people say they worry more about how they’ll look on a video conference than what they’ll talk about according to a Highfive/Zogby poll. The top four excuses for wiggling out of a…more 

477011463
04.18.16

Shame on You, Mr. Trump

Donald Trump’s most recent quote in The Washington Post should officially disqualify him from becoming the Republican nominee for President. There has been such a stream of “bad words” from Trump that it has been hard to identify the most…more 

Tigerwoods
04.13.16

The Masters, Tiger Woods and How to Succeed in Business

The storied history of the Masters, latest crushing defeat for Jordan Spieth and surprising win by Danny Willett conjures memories of another famous golfer: Tiger Woods. Woods has lived most of his life in the public eye,  becoming a golf…more 

Moneyballblog
03.23.16

What Baseball Can Teach Us About the Changing Media Landscape

Spring training must be in the air because here I am engrossed in “Moneyball”, Michael Lewis’ 2003 bestseller about the 2002 Oakland A’s. As the farthest thing from a baseball fan, I can attest to Lewis’ tremendous skill at making…more 

03.18.16

Rubi-NO: Consistency is key in image and messaging

Now that Marco Rubio has ended his campaign, commentators are rushing to recount what went wrong. The writing was on the wall well before Rubio delivered his honorable speech Tuesday night. But what can communicators learn from the (imagined) rise…more 

Jt pandas
03.10.16

O Canada Live

Social media darling and Canadian Prime Minister Justin Trudeau (#PMJT) is currently frolicking in Washington (instead of with pandas) for the first Canadian state visit in 19 years. Appropriately, @JustinTrudeau turned to Periscope to livestream his press conference with President…more 

Cruztrump
03.02.16

Rescue Yourself

Like many of you, I was glued to the television on Super Tuesday, watching the presidential primary returns. During the candidates’ speeches, my focus was drawn to a secondary player:  New Jersey Gov. Chris Christie. Granted, we don’t know what…more 

02 04 16 infographic
02.04.16

The Infographic That Said Too Much

The internet is abuzz with the CDC’s latest set of recommendations to prevent fetal alcohol syndrome. Or, as it turned out as a USA Today headline: “CDC: Young women should avoid alcohol unless using birth control.” Preventing fetal alcohol syndrome?…more 

Stateoftheunion
01.13.16

Kabuki and State of the Union

President Obama’s last State of the Union was Kabuki theatre, the stylized Japanese drama combining highly-scripted and predictable copy, plot lines and elaborate staging. Such was the State of the Union. Spaeth clients can scrape a few lessons – also…more 

Nobrainerblog
01.05.16

My Healthcare Prediction for 2016 is a “No Brainer”

While Spaeth is well known for promoting the benefits of video-enabled communication, the healthcare industry is on the cusp of an exciting change that will not only improve outcomes, but increase patient satisfaction. What is the magic solution you might…more 

Trump
12.16.15

Through the Looking Glass: Camera, Camera, Camera

Tuesday night’s debate was interesting in many respects, but the closing statements offered one important lesson for everyone in today’s non-reading world (people listen and watch –but they don’t read)! In the closing statements, most of the candidates understood that…more 

Gopdebate4
11.12.15

Formula Questions

Tuesday night’s GOP debate showed a number of what we call formula questions. One of these is the “guarantee” question:  Former Florida Governor Jeb Bush got two. First, he was asked, “Can you guarantee that you will have tax reform in…more 

10 16 15 maybe things
10.16.15

Maybe Things Haven’t Changed That Much

Articles abound about how young people—Millennials, Gen Y, snake people—are all social media addicts, just interested in texting, Snapchat, Instagram or whatever. Forget boring conversations and face-to-face meetings. I was pleased to see a study conducted by Mattersight Corporation of…more 

Laurablogpic
09.17.15

GOP Debate Recap

Wednesday night’s GOP debate provided a lot of the drama and excitement CNN and its audience wanted, along with a fair amount of substance. With 11 people on the stage, standing out was a necessity, as most candidates are waffling…more 

08 20 15 50 ways
08.20.15

50 Ways to Leave Your Lover (or sign off?)

“You’re ending your emails wrong,” wrote Rebecca Greenfield in Bloomberg Businessweek’s “Rant.”  She doesn’t like using “best” or any version of it, like “Best regards,” or “Warmest regards.” Greenfield traced the literary family tree of valedictions (the action of saying…more 

Socialmedia3
07.14.15

The Race for Social Media Relevance

While social media certainly has a role to play in the upcoming election, its meteoric rise as a game-changing influence has been snuffed out. President Obama’s 2008 presidential campaign is often heralded as the first to truly embrace social media…more 

06 19 15 the faucet
06.19.15

The Faucet is Always On

Earlier this week, an Italian magazine leaked Pope Francis’ first major encyclical on climate change. Just like we saw most recently with Sen. Mark Kirk, R-Ill., and his “bro with no ho” comment, the mic is always on and someone…more 

05 28 15 attention authors
05.28.15

Attention Authors!

Last year, I worked with an about-to-be-published author and realized that today’s authors face special challenges due to the changes in the media landscape and book publishing world. I have a few words of advice. First, the “media” doesn’t exist…more 

Bbblog1
04.29.15

Breaking Beige: Social Class Communication with Walter White

As the resident Spaeth intern for the past ten months, I’ve been both working and writing—gulp, my senior thesis. In my paper, I set out to explore how “designated” social class affects workplace communication and success. With heavy inspiration from…more 

04 16 15 jargon
04.16.15

The Jargon-Free Speech Movement

As I was moved from my L&D (that’s labor and delivery for those of you not versed in the healthcare jargon) suite to my postpartum room, a million thoughts were running through my mind. “Will I be a good mom?”,…more 

The same rules apply
03.19.15

The Same Rules Apply

In a world of ever-shrinking attention spans, one of the most effective ways to share a snapshot of information is through infographics. I love infographics to the point that I subscribe to a free daily service. I review these for…more 

02 27 15 video
02.27.15

Video vs. Face-to-Face

If you’re a regular reader or have been to any of our seminars, you know we are the apostles of video and learning to speak to audiences through a camera. However, I came across a sobering reminder of the limits…more 

Prezi
01.26.15

Make it POP: The Power of Prezi

I’ll never forget the first time I was pleasantly surprised by a visual aid. I was facilitating a Persuasive Presentation SkillsSM training and taping the last of the participants’ five minute speech. While this gentleman didn't have the strongest delivery…more 

Big-data
10.17.14

The Big Problem with Big Data

If you want to know which state listens to the most bluegrass, there’s an infographic for that. (Spoiler:  it’s Oregon). If you want to know which American cities most closely align with your dialect, there’s a quiz for that. It…more 

10 10 14 sept aba
10.10.14

Is Public Relations Obsolete?

Have you seen September’s Bank Marketing magazine? If not, here’s an excerpt of Merrie’s article, “Is Public Relations Obsolete.” To find the answer, read below or click here to read the full article.   Is Public Relations Obsolete? No. It simply…more 

09 19 14 hashtags and tweetering
09.19.14

Hashtags and Tweetering

“What’s a hashtag?” My father (who qualifies for the senior discount some places but not most places) asked me in the midst of a normal phone conversation. At first, I thought he was joking. Perhaps he had seen the same…more 

08 26 14 adapt or die
08.26.14

Adapt or Die

While studying journalism in college, I was often asked if I thought journalism was dying. My studies and experiences taught me that the correct answer is that journalism is changing. While I was a student, my university rebranded their journalism…more 

174094003
08.20.14

Lies and Statistics

Lies, damned lies and you know what? This week I came across an interesting example of how statistics can be fundamentally misleading but can shape a debate when they are repeated over and over. Perhaps you’re following the national discussion…more 

Sleeping guy
07.24.14

Why Most Webinars Suck

Most webinars suck. Sorry, but it’s true. Over the years, we have benchmarked hundreds of webinars and they have all left a lot to be desired. We’re rarely impressed with the approach and more often than not we found ourselves…more 

VideoConferenceBlog
07.01.14

Mastering the Art of Videoconferencing

Personal videoconferencing is expected to continue to increase in popularity for both personal and business use according to Wainhouse Research, a Boston market-research firm.  Videoconferencing has become the fallback approach in job interviews when in person interviews are prohibitive –…more 

Pdmagazine
06.14.11

Towards a Global Model for Communication

A version of this article originally appeared in the Winter 2011 issue of Public Diplomacy magazine. Communication today moves faster than ever. Consider this recent example: a large international consumer products company introduced a product based on new technology. One customer believed…more 

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