Bimbo Banter


03.27.17

Ready, Set, Go: The Power of a Good Introduction

Delphi, the automotive parts supplier, recently hosted a matchmaking event in El Paso. They brought together about 200 women- and minority-owned businesses (for the 22nd time, in fact!) from parts manufacturers to promotional products companies to staffing agencies to communications…more 


Ny1
01.02.17

Strategies that Stick

According to the latest annual survey by the National Association of Corporate Directors (NACD) developing strategy is an important goal for corporate directors. Of the over 50 percent of directors who claim to care deeply about strategy, I hope their…more 

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12.15.16

It’s Snowing Communication Lessons

Since the chances of a white Christmas in Dallas are generally slim, I jumped at the chance to see snow in the Rockies for a client this week. We always tell people to ask “Who’s my audience?” That became scarily…more 

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11.10.16

Cracking the Glass Ceiling: a Look at the Numbers

The dream of a woman president is still alive, and it all starts with an example of one of our favorite memory drivers:  statistics. Remember, numbers always need context or they are meaningless to your audience. It has taken almost…more 

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10.04.16

Shattering the Ceiling

I recently returned from the Great Lakes Women’s Business Conference in Novi, Michigan full of knowledge and inspiration. We were delighted to receive our certification as a Women-Owned Business earlier this year. If you’re familiar with Spaeth, you’ll know we’re…more 

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07.27.16

The Ten Laws of Trust: Important Lessons from a Great Leader

Joel Peterson, the chairman of JetBlue and former managing partner of the Trammell Crow Company (full disclosure, we worked for Joel for a number of years in the 1990s) has written a slim but important book distilling his decades of…more 

Trump convention
07.22.16

Trump Rehearses and Follows the Rules – Successfully

Donald Trump finally got religion – at least as far as speech giving is concerned. He obviously rehearsed; he had a structured presentation and incorporated the basic lesson that all executives (and candidates!) need to learn. Let’s tick them off:…more 

Dancing dubya
07.13.16

Dancing Dubya

While Dallas still reels from the last week’s deadly attacks on our police force, the nation has begun to chatter about a local resident dancing at a memorial service. Tuesday’s visit from President Obama was a somber one. He joined…more 

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07.07.16

Building a Strong Communication Foundation

I recently had the opportunity to visit with some of the brightest minds in construction project management. ARCO recruits its PMs (project managers) from top schools in civil or structural engineering. In addition to a strong foundation (pun intended) in…more 

Mba logo for blog
06.22.16

Why Bankers Need to Learn to Tell Stories to Prevent the End of the World as We Know It

Every banker should pay attention to the topics discussed at the Massachusetts Bankers Association’s Women in Banking Conference. Topics drifted from Storytelling as a Leadership Tool (my portion) to how to develop your personal brand and technology game changers. As…more 

Jesterbadadviceblog
02.12.16

Bad Advice

Regular readers of our blog know one of my rants is how much you can pay for bad advice. That seems to be particularly true about advice about presentation skills, specifically in the category of body language. Once more—for the…more 

Peyton manning super bowl
02.08.16

The Super Bowl of Communication

Let’s just say you’re a star NFL quarterback. You’re a household name nearing the end of your career, ready for retirement. But if the right offer comes along, you may decide to don a new jersey for a season or…more 

Candidatetweet
01.28.16

Twitter and Your C-Suite Executives

Scores of C-Suite executives are watching the presidential campaigns with an attitude of amused detachment. Surely the primary sniping, posturing and preening doesn’t affect them, does it? Yes, it does. USA Today summed it up nicely:  “Though not a single…more 

08.03.15

Debate Icebergs

Nine tenths of the volume of an iceberg is unseen, below water. It’s the same thing with the upcoming debates for the Republican presidential candidates. Critical strategic decisions are being made now, before the TV cameras turn on, because Thursday…more 

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07.21.15

3 Lessons from Infographics

We’ve written on the Spaeth blog before about some useful tips when using infographics (hint: the same rules apply), but what can we learn from infographics? I don’t mean interpreting an actual image but looking at infographics as a subject.…more 

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07.17.15

Why Pete Rose Should Be in the Hall of Fame

The annual All-Star Game has given Pete Rose another chance to be in the Hall of Fame, and the familiar arguments have resurrected. One topic that never gets addressed is the role of Pete’s lawyers in the original deal where…more 

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05.15.15

Ruling the Stage:  How Packaging and Practice Reigns

Who are the most important people in the room: those on the stage or those in their seats? The answer is always “the audience” and their tastes are changing. TED Talks are one of the best things to happen to…more 

Curly fries
04.22.15

Make it Right

On a recent business trip, I faced the best of both worlds in customer service. It was a quick day trip so I was taking the first flight out and returning on the last flight back. Unfortunately, I reached my…more 

American bar association
04.15.15

After the Disaster

Responding, Carrying on and Lasting Consequences It was a great honor to be a panelist at the American Bar Association’s Section of Environment, Energy and Resource’s (SEER) 2015 conference. The charge of the panel was to outline the necessary action…more 

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04.09.15

What do the Kleiner Perkins Trial and the Anti-Fracking Movement Demonstrate?

Here’s a reminder that people are your most powerful weapon. I recently read an interesting article in USA Today about the Pao trial (the former partner of Silicon Valley VC firm Kleiner Perkins that is suing the firm for discrimination)…more 

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02.06.15

Happy Birthday, President Reagan!

Today would have been the 40th president’s 104th birthday. There is growing recognition of President Reagan’s accomplishments, intellect, abilities and the role that his optimistic attitude played to encourage Americans to listen to and trust him. Another 40 years from…more 

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02.05.15

Story is the Ultimate Strategy

Here at Spaeth, we talk often about influencing through the power of storytelling. Merrie even teaches a seminar on it to MBA students at SMU Cox School of Business (where she just received her 30th Teaching Excellence Award!). Last year, I…more 

01.15.15

Be As Good As This

You may know I worked for President Reagan but this week I give my commendations to President Obama, regardless of how I feel about his policies. The president does a superb job of talking to each one of us individually…more 

Huey
11.14.14

Ambassadors Come In All Shapes

Ambassadors come in all shapes, sizes and, I’ve discovered…breeds. Two weeks ago, I had the opportunity to stay in a boutique hotel that has its very own four-legged ambassador, a sweet terrier mix named Huey. He greets guests upon arrival,…more 

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10.28.14

Rehearse, Rehearse, Rehearse

How do you get to Carnegie Hall? Practice! How do you ensure your presentation stands out? Rehearse. We recently had the privilege of working with two teams of presenters from the Momentous Institute, the school supported by the Dallas Salesmanship…more 

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10.03.14

Putting the Care into Your Health

Health care is a common denominator throughout our lives. Who doesn’t want the very best? Having worked with many health care industry clients over the years, I can tell you firsthand that the vast majority of health care leaders want…more 

Tabasco smile
09.25.14

When it comes to TV interviews, what’s more important: what you say or how you say it?

Spoiler: It’s what you say. Why? Because if you make a horrible comment, no one will care that you delivered it with charisma, conviction and perfect eye contact. In fact, if you really put your foot in your mouth, your…more 

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09.23.14

You Can Pay a Lot for Bad Advice

People always ask me for advice when they’re preparing a presentation. Enough with good advice. Here are the top five worst pieces of advice I’ve ever heard: 1. Your hand gestures should match your words. “Thus, I (point to self)…more 

09 12 14 the roi of an extra look
09.12.14

The ROI of an Extra Look

Since the majority owner of the Atlanta Hawks, Bruce Levenson, surrendered his interest in the team because of an easily misinterpreted email from 2012, our clients have been asking, “Would you eyeball this email/memo/text/letter?” In the email, Levenson was describing…more 

IDK
07.30.14

Permission to Say “IDK”

Here at Spaeth, we are officially giving you permission to utter those three little words “I don’t know” or IDK in text speak. “I don’t know” is not a stranger to our list of Acknowledgment PhrasesTM (the name Spaethites will…more 

Merrie2
06.12.14

If I Were 22 Again

Looking back across decades, I’ll share a few things that I believe I did well – even if it was due to luck (My late father used to say, ‘It’s better to be lucky than smart and the trick is knowing…more 

08.01.13

Communication Commandments

Are You Ready for Right Now, Let Alone the Future? My late husband, Tex Lezar, was fond of a story about Justice Oliver Wendell  Holmes. The distinguished jurist was traveling by train to give a speech. The conductor approached and…more 

07.01.12

Why Resilience Is the Next Priority for Companies

As leaders in our profession, we pride ourselves on anticipating issues. With all of the uncertainty — economic and otherwise — that we need to manage, I believe that the next quality that PR professionals should be prepared to champion…more 

01.14.11

What the Board Should Know About Communication

This commentary is based on Merrie’s remarks to the National Association of Corporate Directors in Austin, Texas on December 3, 2010. Henry Kissinger is supposed to have said, “Just because you’re paranoid doesn’t mean they aren’t after you.” I’m not…more 

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