Knowing a lot about the subject matter does not make you a qualified spokesperson.
Mastering the MediaSM prepares participants for every type of media encounter. Using Spaeth’s Influence Model™ and methodology, participants will learn how to control interviews and influence the quotes a reporter chooses.
The interactive training incorporates real examples and is tailored to meet your organization’s needs. Participants are benchmarked using realistic scenarios. Spaeth trainings provide clients with effective tools and an immediately applicable work product.
While it’s important to be credible and knowledgeable, speakers must also be interesting, exciting and motivating. Persuasive PresentationsSM teaches you how to accomplish all of this and more.
From an introduction that will capture your audience’s attention to an ending that will leave them wanting more, Spaeth will help you structure your entire speech or presentation and perfect your delivery. Participants receive individual benchmarks and a plan of action for skills improvement. The training includes a component on visual aids, including the effective use of PowerPoint. Need to field questions after your presentation? Spaeth’s control techniques help you respond to any question with ease.
Being a good communicator is more than telling people what you think they need to know. This training examines the ways your target audiences access information and how you can influence and enlist them with your message. You’ll learn why it’s critical to share a consistent message and how to get others to pick up and repeat your words. The training also covers how to handle tough questions, style issues and reviews critical tools for successful communicators.
Everyone in your organization talks to customers, fellow employees, friends, neighbors and relatives. What are they saying? Is it aligned with your marketing and business initiatives? After this training, your employees will have the tools and confidence they need to be your organization’s best ambassadors.
Successful lawyers know that having a well-trained witness can win cases. Spaeth will work with your witnesses to ensure that key points are concise, consistent, memorable and easily understood by the jury. The training shows witnesses how to respond to irrelevant or misleading questions while remaining credible.
Effectively preparing for a job interview is one of the most crucial yet often overlooked skills professionals must master. This one-on-one training helps you map out how to sell yourself by crafting memorable messages, illustrating career highlights through storytelling and increasing likeability. Trainers take the candidate through a variety of exercises designed to sharpen interview skills. After an initial consultation to identify the candidate’s goals and timeline, Spaeth will outline a customized training plan and work with the candidate through its completion.
Great leaders know they need to be great communicators because they carry the responsibility of articulating their vision, motivating employee performance and creating a culture that reflects the organization’s values. Spaeth’s coaching will take your skills to the next level. Designed as an intensive one-on-one program for executives, directors and managers, this program is ideal for those who have chosen to improve their personal communication skills through practice and training. While the program’s content follows a structured curriculum of communication techniques, each program is customized to specific needs identified during an initial consultation.
Spaeth webinars are a time- and cost-efficient introduction to Spaeth’s teachings. All webinars are highly interactive, include video examples, and are hosted live by a Spaeth instructor.
Spaeth offers customized webinars to its clients and holds open-enrollment webinars. The two most popular webinars are “The Savvy Spokesperson: Making the Most of Your 15 minutes” and “Infotainment: Speech Enhancements to WOW any Audience.” Customized webinar titles vary based on the needs of the client but often involve how to manage a brand or how to turn employees into brand ambassadors.