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The Bimbo Memo© recognizes dumb public comments made during the year. It is a reminder that repeating negative words only reinforces the negative message as well as misses the opportunity to convey the right message to the reader or listener.

03.27.17

Ready, Set, Go: The Power of a Good Introduction

Delphi, the automotive parts supplier, recently hosted a matchmaking event in El Paso. They brought together about 200 women- and minority-owned businesses (for the 22nd time, in fact!) from parts manufacturers to promotional products companies to staffing agencies to communications…more 


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03.14.17

March Madness and the Power of Twitter

#MarchMadness is officially upon us. And although I will admit to being a total homer for @SMUBasketball, the most interesting communication lesson comes from Illinois State. @Redbird_MBB was left out of the field of 68 after what appeared, on paper,…more 

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03.02.17

BIMBO Nominees for March 2017

There are many useful examples this month! More BIMBO comments and examples from all levels of American politics as well as an Italian prosecutor, the usually perfect Bill Kristol and the never perfect Arnold Schwarzenegger. Sen. Rand Paul does a…more 

Chatanooga
02.27.17

When Clients Collide: Spreading the Word about the Power of Ambassadors

Spaeth clients know that we will travel anywhere and everywhere to work with them. I have been a member of the Chattanooga Chamber of Commerce for two years now, but I am based in Columbus, Georgia—a three to five hour…more 

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