Bimbo Banter


Ambassadors Come In All Shapes


  • Leadership
  • November 14, 2014
  • by Emily Turner

Huey

Ambassadors come in all shapes, sizes and, I’ve discovered…breeds. Two weeks ago, I had the opportunity to stay in a boutique hotel that has its very own four-legged ambassador, a sweet terrier mix named Huey. He greets guests upon arrival, receives treats and even accompanies some guests on the elevator to their rooms. For a frequent business traveler and dog lover, it was a fabulous and memorable surprise.

Coincidentally, I was working with a financial institution that is going through a time of great change. The purpose was to equip employees with the communication skills necessary to handle member questions and ultimately enlist them to share their own stories. The goal was to help these employees realize that they were ambassadors for the financial institution.

It’s no secret that person-to-person communication is the most powerful form of communication. No matter what we read in the paper or on a company’s website, when we actually talk to someone that works for the company, their word is the most credible. Leaders who understand and harness this power not only successfully navigate times of great change, they reap the added benefit of having satisfied employees.

One participant said that this was the first job she ever had where the company invested in employee training. It made her feel special and, even though she was shy, she promised to share her experiences far and wide as a brand ambassador.



You May Also Like


Handshake
03.27.17

Ready, Set, Go: The Power of a Good Introduction

Delphi, the automotive parts supplier, recently hosted a matchmaking event in El Paso. They brought together about 200 women- and minority-owned businesses (for the 22nd time, in fact!) from parts manufacturers to promotional products companies to staffing agencies… more 

Ny1
01.02.17

Strategies that Stick

According to the latest annual survey by the National Association of Corporate Directors (NACD) developing strategy is an important goal for corporate directors. Of the over 50 percent of directors who claim to care deeply about strategy, I… more 

Img 7384
12.15.16

It’s Snowing Communication Lessons

Since the chances of a white Christmas in Dallas are generally slim, I jumped at the chance to see snow in the Rockies for a client this week. We always tell people to ask “Who’s my audience?” That… more 


Back to Top