Bimbo Banter


No Matter What Platform, Authenticity is the Key


  • Trends
  • December 8, 2016
  • by Merrie Spaeth

Snapchat-spectacles

Does it seem as if social media platforms are proliferating faster than rabbits? Many of us are barely keeping up with LinkedIn, Facebook, Twitter and yes, Instagram, but now Snapchat has been dubbed by The New York Times “one of the world’s most innovative and influential consumer technologies.”

We’re learning how to adapt it to our clients, but we’re mindful that it has an exploding audience of millennials that use it to engage with each other. It has also become another news outlet. We’ve all absorbed the admonition, “Today everyone is a reporter.” With Snapchat, groups of users pool their comments or video at an event and Snapchat editors (they like the term “curators”) bundle them. Snapchat’s contribution is the perspective. Instead of a third-party looking at the event as an outsider, Snapchatters are inside. For example, when an attacker with a knife rampaged at Ohio State, Snapchat clips came from students barricaded in classrooms sharing their fears.

And Snapchat’s influence will not end there. As noted in an article by Mashable, Snapchat’s recent partnership with Turner will introduce several new brands and television shows to the app in the new year.

Why is this so attractive? It is authentic and personal. It also disappears quickly so people using Snapchat tend to check back frequently throughout the day. This provides the level of engagement that most companies can only dream of having.

Final comment: Perfection is out, spontaneity is in.



You May Also Like


Bimbo blog image a
02.04.16

BIMBO Nominees for January and February 2016

Wow! What a winter! Even though we’re combining two months after the holidays, we had more submissions than ever before. Our top honor goes to Donald Trump for “refusing to call” Megyn Kelly a “bimbo.” You can’t make… more 

C60ixftwsaapgrq
03.14.17

March Madness and the Power of Twitter

#MarchMadness is officially upon us. And although I will admit to being a total homer for @SMUBasketball, the most interesting communication lesson comes from Illinois State. @Redbird_MBB was left out of the field of 68 after what appeared,… more 

06 09 15 june bimbo nominees
06.09.15

BIMBO Nominees for June 2015

Wow, what a bumper crop of BIMBO comments we have to kick off the summer! BIMBOs this month range from a feminist columnist to a bank executive, President Obama, a California lawyer speaking for farmers, Elon Musk, Silk… more 


Back to Top