Texas Banking recently published the article, “Crisis Communication: How Banks Can Avoid a PR Nightmare” extensively quoting and pulling from Merrie’s more than two decades of experiences working with banks and the banking industry.
The article is an interesting read for anyone because, not surprisingly, many of the lessons translate to any industry. The article outlines why the “best defense is a good offense,” the problem with saying “no comment” and why crisis communication plans are crucial.
The reporter, Jamie Tanner writes:
Spaeth cites an influence model she encourages banks to reference. She says banks need to be able to answer these questions: Who is the audience? What are the channels that we have to reach them? Who is the spokesperson? Are we prepared to react?
Sound familiar? To read the full article, click here.
You May Also Like
There are many useful examples this month! More BIMBO comments and examples from all levels of American politics as well as an Italian prosecutor, the usually perfect Bill Kristol and the never perfect Arnold Schwarzenegger. Sen. Rand Paul… more
Nine tenths of the volume of an iceberg is unseen, below water. It’s the same thing with the upcoming debates for the Republican presidential candidates. Critical strategic decisions are being made now, before the TV cameras turn on,… more
WINNING BIMBO “I didn’t even know it was a deal,” said longtime Congressman Charles Rangel, D-N.Y., “I don’t see anything unfair about…” referring to his four rent stabilized apartments in one of the most desirable apartment buildings in… more
