Bimbo Banter


How Banks Can Avoid a PR Nightmare


  • Crisis
  • October 27, 2014
  • by Spaeth Communications

Texas Banking recently published the article, “Crisis Communication: How Banks Can Avoid a PR Nightmare” extensively quoting and pulling from Merrie’s more than two decades of experiences working with banks and the banking industry.

The article is an interesting read for anyone because, not surprisingly, many of the lessons translate to any industry. The article outlines why the “best defense is a good offense,” the problem with saying “no comment” and why crisis communication plans are crucial.

The reporter, Jamie Tanner writes:

Spaeth cites an influence model she encourages banks to reference. She says banks need to be able to answer these questions: Who is the audience? What are the channels that we have to reach them? Who is the spokesperson? Are we prepared to react?

Sound familiar? To read the full article, click here.



You May Also Like


01.28.16

Twitter and Your C-Suite Executives

Scores of C-Suite executives are watching the presidential campaigns with an attitude of amused detachment. Surely the primary sniping, posturing and preening doesn’t affect them, does it? Yes, it does. USA Today summed it up nicely:  “Though not… more 

Bimbo blog image b
05.27.21

BIMBO Nominees for June 2021

This is one of our most interesting BIMBO Memos, which ends with a personal plea for your comments and reaction. Included is a BIMBO comment from an advisor to New York City mayoral candidate Andrew Yang, a great… more 

08.31.15

Notes, Notes, Notes

Recently at a meeting, I was chastised for taking notes. “You aren’t paying attention,” I was told. On the contrary, that’s exactly what I was doing. Taking notes is my way of embedding information into my brain as… more 


Back to Top