Bimbo Banter


Get Ready for your Close-Up


  • Trends
  • January 24, 2017
  • by Merrie Spaeth

Jackie

What do current movies like “Jackie” and “Moonlight” have to do with your ability to communicate to your employees and customers? Well, besides watercooler talk about both films touting Oscar nominations this year, they’re video-enabled stories. This is something you’ve read quite a few articles about if you’re in a leadership position. An overwhelming percentage of traffic on the internet is video, and storytelling has become a corporate seminar topic.

Just when you thought you had it down, more is expected. Driven by new technology and expectations of constant actions, filmmakers are doubling down on extreme close-ups, frequently of just the actor’s eyes.

Why should you care? First, if you’re still producing the bust shot or three quarter body shot video, you need to get up to speed whether you have a corporate videographer or are doing Facebook Live yourself.

The movies are training your audiences to expect these intense shots. One technique is called the “video assist,” where filmmakers actually watch a small screen when shooting for the large screen to see what looks good.

Eye contact has always been one of the staples of good communication, driven heretofore by our experience with TV news anchors.  Filmmakers say their focus on close-ups is driven by the fact that “more of their work will live online” and be affected by mobile and streaming devices.

So will your corporate videos. Start practicing. 



You May Also Like


Bimbo blog image a
11.01.10

BIMBO Nominees for November 2010

We have a variety of BIMBOs this month ranging from politicos Christine O’Donnell, Nancy Pelosi and David Axelrod to former Hearst columnist Helen Thomas and radio personality Lou Dobbs. True BIMBOs from the father of a grade school… more 

Bimbo blog image christmas
12.01.10

BIMBO Nominees for December 2010

The winning BIMBO this month comes from Bristol Palin and is a great example of the “wrong thing to say.” The full BIMBO features the never-dull Charlie Sheen, Ireland’s Prime Minister, and a bond strategist. There’s also a… more 

Price photo front cover
08.14.14

A Friend’s Success – and a Rumor Confirmed

Even more satisfying than accomplishing something yourself is when a great friend triumphs. Denny King, pilot extraordinaire, former board member of the Allied Pilots Association and valued client, sent us this note with the news about his new… more 


Back to Top