How do you start a Fyre in the middle of the Caribbean? Apparently, you don’t. The social media influencer myth is starting to unravel. If you haven’t been indulging in schadenfreude over the disaster that was musical artist Ja Rule’s failed (or postponed?) Fyre Festival, peruse #fyrefestival, best summed up by the photo of the promised "gourmet meals."
Hey @GordonRamsay what would you rate #fyrefestival gourmet meals? pic.twitter.com/SYJIgwAIYp
— Rain Man (@omgRainMan) April 28, 2017
Fans spent thousands for the luxury getaway that resembled a crowded version of the film Castaway with jets stuck on the runway, no electricity and a lack of accommodations. Heavily promoted over Instagram, the festival turned out to be the greatest hoax of 2017.
While Ja Rule will need a lot of crisis communication help over the next few months, more important is the lesson for you: authenticity still rules. (And not the kind Ja Rule spoke about at SXSW this March, which he obviously failed to deliver.)
What else we can learn from the Fyre that went out before it even started:
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