The Bimbo Memo© recognizes dumb public comments made during the year. It is a reminder that repeating negative words only reinforces the negative message as well as misses the opportunity to convey the right message to the reader or listener.
When audiences can choose to watch Netflix while getting their news on Twitter, what’s to incentivize them to tune in to the evening news? Reporters have responded with longform, sensational investigative stories. In a crisis situation, this means they have…more
This month features BIMBO comments from Chinese company Huawei, Former Vice President (and current presidential candidate) Joe Biden, Facebook CEO Mark Zuckerberg and anti-vax doctor Andrew Wakefield. We also explore an interesting examination of how a number inadvertently became the…more
In this BIMBO Memo, you’ll learn how not to handle a political crisis and read about a Muslim school counting on the fact that Americans don’t speak Arabic. There are also several examples of the power of what we call…more
The 2019 Edelman Trust Barometer: Expectations for CEOs revealed that people (63 percent of respondents) want a CEO who “speaks spontaneously over one who delivers well-rehearsed speeches.” We submit this is a totally false choice. What people are really asking for…more
