The Spaeth team brings fresh perspectives to clients’ communication needs. Spaeth Communications uses its copyrighted methodology and Influence ModelTM to provide a framework for all consulting services.
Having a strong brand promise isn’t enough. Spaeth will work with your company to ensure your messaging aligns with your marketing and business initiatives, is consistent across all channels of communication and reinforced with strategic storytelling. Once your messaging is consistent, Spaeth will help transform everyone in your organization from employees to brand ambassadors ready and able to communicate your brand.
The Spaeth team is made up of advanced writers who can develop and provide input on a variety of projects, including: speeches, marketing material, website copy, editorials and articles. Effective writing is so much more than words. Layout and design along with concise, memorable language are critical in today’s oversaturated market.
Spaeth is known for developing message books that distill and illustrate complex initiatives and issues. Designed for strategically engaging with varying audiences including media, employees, investors or the general public, the books are structured using the Spaeth methodology and help leaders communicate consistent, concise and compelling messages.
Leadership transitions, acquisitions, layoffs and other sensitive situations require distinct attention. Spaeth specializes in partnering with global organizations on these types of issues and more. Spaeth assists clients with a wide array of internal projects, including marketing, social media guidelines, content development and culture initiatives.
Media relations involves more than just sending out news releases. Spaeth can help you reach the right reporters with the right message. If media won’t listen, we’ll help you create your own media. Dealing with a crisis? Spaeth can help you manage the media and protect your hard-earned reputation.
Our latest offering will transform a culture by giving employees a personalized tool that allows them to tell their unique story while maintaining message consistency. Our message books are customized to reflect your individuality and include Spaeth’s time-honored tactics for message development, dissemination and effectiveness.
“We are Spaeth's anchor client of more than two decades and have sent them challenge after challenge: building morale, investigative media, litigation, personnel changes, preparing internationally famous physicians as speakers and handling high profile cases. It's a very long list. We believe they have been a great contributor to the Baylor Health Care System's growth and the development of our valuable brand. They are the unusual combination of entrepreneur, innovator and team player.”
“Merrie, thank you for helping me get ready for my book tour for A Nation in the Red. I wrote about a very serious and complex topic, and you helped me simplify it and leave people with hope. Your methodology gave me the tools to respond to questions conversationally and get my points across. Most importantly, people are buying the book! Google it and you'll see how many interviews I've given – and more to come!”