Bimbo Banter


Book Review: The 10 Laws of Trust


  • Trends
  • September 9, 2019
  • by Merrie Spaeth

Trust is a major buzz word these days. Joel Peterson, chairman of JetBlue Airways and successful serial investor, wrote “The 10 Laws of Trust” just in time to contribute to the discussion. No one is against trust, but rarely does anyone provide a workable definition about what it means, how to define it or how to create an enterprise based on trust. Peterson’s book is short, highly-readable and includes an introduction from Stephen Covey’s son, who is now running the Covey empire. 

The chapters provide questions, which the truly brave could use to gauge how well they’re actually doing. While the book urges a focus on the positive, it also includes a frank discussion of betrayal – what happens when someone trusted shatters the relationship (a topic worthy of any soap opera) – and recommendations for how to survive betrayal and rebuild trust. 

I was particularly drawn to the book because in Chapter 6, Peterson points out, “To build and maintain trust, a leader must communicate.” Now that’s something we could have said! 



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