Bimbo Banter


2020 BIMBO of the Year


  • Bimbo
  • January 5, 2021
  • by Spaeth Communications

Bimbo blog image d

At the end of every year, the Spaeth team evaluates the winning BIMBO comments from each month and selects the best (worst) comment of the year (check out the 2019 BIMBO of the Year). This year, we solicited YOUR opinion on the year’s top blunder. The votes are in, and we are excited to reveal the winning BIMBO comments of 2020 below. You may access the complete list of 2020 nominees here. Thank you to all who voted, and here’s to a prosperous and BIMBO-free 2021.

2020 BIMBO OF THE YEAR

“We’re not some demonic cult like we’re portrayed to be,” said Sen. Doug Jones, D-Ala., when commenting on his recent 20-point loss to Republican Tommy Tuberville, as seen in the December 2020 BIMBO Memo.

THE RUNNERS-UP

“Too black,” was how Stan Richards, legendary ad man behind the Richards Group, reacted to a proposed ad for long-time client Motel 6 on an internal Zoom call, adding it wouldn’t appeal to the lodging company’s “white supremacist constituents,” as seen in the November 2020 BIMBO Memo.

“I can’t guarantee you that this policy has never been violated,” said Amazon CEO Jeff Bezos at a congressional hearing during which the leaders of Amazon, Facebook, Apple and Google faced criticism from lawmakers, as seen in the September 2020 BIMBO Memo.

 

The BIMBO Memo is a reminder not to repeat and deny a negative word because of how the listener hears words. When you repeat and deny a negative word, the listener is likely to overlook the denial and hear the opposite of what the speaker is trying to say. It’s named for the young woman who was caught with a high profile, but alas married man. She held a press conference and announced, “I am not a BIMBO,” thus causing everyone to think she was.



You May Also Like


Bimbo blog image d
09.30.22

BIMBO Nominees for October 2022

This month we’re keeping it short and sweet! Enjoy a bite-sized BIMBO Memo as we head into colder weather.  THE WINNING BIMBO He “is not a violent person; he doesn’t walk around the streets of NJ looking like Hitler,” wrote… more 

Bimbo blog image b
09.06.22

BIMBO Nominees for September 2022

What a full month! See comments from the Navy, Equifax, Mark Zuckerberg, a Chautauqua guide who witnessed the stabbing of Salman Rushdie, and podcaster Sam Harris. In a new and expanding section on bad and coerced apologies, examples… more 

Bimbo blog image c
07.29.22

BIMBO Nominees for August 2022

One of our most informative and funny memos. This month we have BIMBO comments from a White House economic advisor, a senior legal and policy advisor at Ipas (a global organization) and three international BIMBO comments! One of… more 


Back to Top