Bimbo Banter

What Melania’s White Dress Teaches us About Communication

  • Trends
  • July 21, 2016
  • by Laura Barnett


With all the chatter – and even a rejected resignation by the speech writer – related to Melania Trump’s convention speech, I’d like to call your attention to a matter that made a splash on the fashion radar. Stick with me, this is communications-related.

The former model selected a $2190 dress, designed by fellow-Serbian Roksana Ilincic. It reportedly sold out in an hour Monday evening. Not just the white version she wore, but the same style in hot pink as well. While most of us wouldn’t spend $2200 for a dress, that’s a modest price point for Trump when you realize her overall wealth. We’ve also seen Duchess Kate select outfits for herself and her children with a more reasonable price point, as she understands her celebrity status and the media will drive people to buy the outfits.

In recent years we’ve talked more about the power of style when presenting. Since everyone owns a smartphone these days, you must be aware that speaking in public means being recorded in public. Far more people will see you now than ever before, thanks to tools like Facebook Live, Periscope, YouTube, Vine and SnapChat.

When a celebrity is in the spotlight, even more attention is paid to what they say and wear. (Have you noticed how the red carpet show for the Oscars is almost as long as the awards show itself?) Polishing your appearance is crucial in an era when more eyes can see you instantly. Who knows? You may be credited with starting a trend or helping a dress sell out in an hour!

You May Also Like


Celebrating 55 Years of “The World of Henry Orient”

Today is a special day for me. It’s the anniversary of the release of “The World of Henry Orient,” the movie I did with Peter Sellers and Angela Lansbury. Just five years ago, I was back on the… more 

8325104250 3732199178 o (1)

Amazon’s HQ2: The Real Winners and Losers

Amazon’s recent announcement of its HQ2 sites created quite the buzz and left other cities feeling like big losers. However, some city officials still won with their post-announcement communication – others, not so much. Winner – Dallas How… more 

Richard s. fuld, jr. at world resources institute forum

Lehman Brothers—Ten Years Later—One Eternal Lesson to Remember

News outlets and commentaries are talking about the tenth anniversary of Lehman Brothers’ bankruptcy, an event that many experts believe pushed the U.S. into the worst recession since the Depression. Analysts are again debating the wisdom of the… more 

Back to Top