Bimbo Banter

What Melania’s White Dress Teaches us About Communication

  • Trends
  • July 21, 2016
  • by Laura Barnett


With all the chatter – and even a rejected resignation by the speech writer – related to Melania Trump’s convention speech, I’d like to call your attention to a matter that made a splash on the fashion radar. Stick with me, this is communications-related.

The former model selected a $2190 dress, designed by fellow-Serbian Roksana Ilincic. It reportedly sold out in an hour Monday evening. Not just the white version she wore, but the same style in hot pink as well. While most of us wouldn’t spend $2200 for a dress, that’s a modest price point for Trump when you realize her overall wealth. We’ve also seen Duchess Kate select outfits for herself and her children with a more reasonable price point, as she understands her celebrity status and the media will drive people to buy the outfits.

In recent years we’ve talked more about the power of style when presenting. Since everyone owns a smartphone these days, you must be aware that speaking in public means being recorded in public. Far more people will see you now than ever before, thanks to tools like Facebook Live, Periscope, YouTube, Vine and SnapChat.

When a celebrity is in the spotlight, even more attention is paid to what they say and wear. (Have you noticed how the red carpet show for the Oscars is almost as long as the awards show itself?) Polishing your appearance is crucial in an era when more eyes can see you instantly. Who knows? You may be credited with starting a trend or helping a dress sell out in an hour!

You May Also Like

Ms gramm hance

From Morning in America to Making America Great Again

One of my favorite annual events is the Texas Public Policy Foundation’s legislative briefing (near and dear to my heart because my late husband, Tex Lezar, co-founded TPPF). This year, former Sen. Phil Gramm, R-Texas, and former Rep.… more 


Remember Tufte’s Lesson From the Space Shuttle Columbia

We remember the brave members of the Columbia crew who lost their lives 15 years ago today when the space shuttle disintegrated in a tragic accident as it re-entered the earth’s atmosphere. If we wish truly to honor… more 

Talk-2782815 960 720

Speaking versus Reading? Speaking wins

Here’s a news flash. If you talk to someone who disagrees with your ideas, if they can hear your voice, your inflection, maybe the passion you feel for the topic, they are likely to listen more carefully and… more 

Back to Top