Bimbo Banter

Top 3 Social Media Crimes

  • Trends
  • May 17, 2017
  • by Sally Ann Moyer


Just like BIMBO comments are all around us, we are also living in a world of social media crimes. Before we write you a citation, check to see if you’re guilty of the following:

  1. Sending a Facebook post to Twitter results in posts cutoff mid-word and links to unknown internet places. It’s a horrible Twitter experience and gains nothing for Facebook. If you want to use Twitter, use content specifically curated for Twitter. It’s a network of its own built upon engagement within Twitter (and has a 140 character limit for a reason). Sending Twitter to Facebook is a related but less serious offense. (We’ll call it decriminalized but not legal.) It can work in certain circumstances but is not a good long-term strategy because it doesn’t let you use Facebook to its fullest (and the features are endless) and sends photos/videos through as a links, decreasing engagement rates. A good translator knows you wouldn’t send literally the same message in two languages without checking for nuances. Apply the same mindset to using social media. Target your message to its medium.
  2. Time’s Up: Always ask yourself, will this opinion age well? Probably the President’s greatest Twitter offense has come from eager critics digging up old posts that contradict what he does or says now. Bear this fear in mind when posting. Will what you post now still be true next year? Ten years from now? Even next week? If the answer is no or even possibly no, revise before posting. This falls right in line with our favorite “Structure” example recreated from a bank CEO where he can’t guarantee there won’t be more layoffs. Why not? We know the employees will hold him (and the bank!) to this promise as long as their memories serve.
  3. Ambiguous hashtags defeat their own purpose. Use hashtags and use them effectively to build community and promote your brand. Don’t use them just to use them. A vehicle drove by in my neighborhood branded with #NoWait, which is an awfully expensive social media crime. What a waste of advertising space! Think through how your audience will use a hashtag and what else the tag pulls up. You want something specific enough to your brand that your audience can easily associate with you but also general enough to enable discovery.

Stop! In the name of communication. If you’re still struggling with all the above, we’re one tweet away.

You May Also Like

Ms gramm hance

From Morning in America to Making America Great Again

One of my favorite annual events is the Texas Public Policy Foundation’s legislative briefing (near and dear to my heart because my late husband, Tex Lezar, co-founded TPPF). This year, former Sen. Phil Gramm, R-Texas, and former Rep.… more 


Remember Tufte’s Lesson From the Space Shuttle Columbia

We remember the brave members of the Columbia crew who lost their lives 15 years ago today when the space shuttle disintegrated in a tragic accident as it re-entered the earth’s atmosphere. If we wish truly to honor… more 

Talk-2782815 960 720

Speaking versus Reading? Speaking wins

Here’s a news flash. If you talk to someone who disagrees with your ideas, if they can hear your voice, your inflection, maybe the passion you feel for the topic, they are likely to listen more carefully and… more 

Back to Top