Bimbo Banter


The Ten Laws of Trust: Important Lessons from a Great Leader


  • Leadership
  • July 27, 2016
  • by Merrie Spaeth

Joel Peterson, the chairman of JetBlue and former managing partner of the Trammell Crow Company (full disclosure, we worked for Joel for a number of years in the 1990s) has written a slim but important book distilling his decades of work experience into an eloquent plea for business leaders to pursue policies and actions that value and stimulate trust.

Stephen Covey pens the forward with the endorsement that trust is an economic driver. We also thoroughly endorse this book and its credo. All our work in corporate communications and politics reinforces that trust is the most valuable coin of the realm. If people trust you, they will work with you, follow you and forgive you. The last sentiment, and the last chapter of the book (were that it were the first!) resonates with me because of the very public experience and subject of a DCEO cover story, “The Fixer,” I had with someone dear to me.

Peterson’s last chapter deals with how betrayal stings, but that it is possible, albeit hard, to restore trust. His final observation is worth buying the book for your CEO, your head of HR, your General Counsel and the head of Risk Management; Peterson writes, “Carefully managing risk is worth the effort.” There are also many examples of companies doing the right thing and reaping the rewards. Here are a few other gems we found:

- Trust is violated when there’s a gap between what a leader says and does.

- Assume the best. (This resonated with us because we’re fans of Senn Delaney’s advice, “Assume positive intent.”)

- There’s a difference between a mission and a mission statement.

- Keep everyone informed. That means “words, action and words again.” Obviously, as the Word Gurus, we promote this belief.

- As trust declines, people grab power.

- Tolerating disrespect allows it to spread.



You May Also Like


Spaeth website slider updated
10.24.23

Media Training Guru Merrie Spaeth Joins Sunwest Communications

Acquisition of Spaeth Communications brings renowned methodology for media training and witness preparation, elevating Sunwest’s client services DALLAS (Oct. 18, 2023) – Sunwest Communications has acquired Spaeth Communications, bringing together two legendary Dallas-based public relations firms. Nationally recognized… more 

01.25.21

Leadership Communication Advice for President Biden

There’s been much discussion following recent tragic and inexcusable events in Washington about how words influence behavior. President Biden has an opportunity to articulate clearly what he expects from those joining his administration. He should listen to critically… more 

Screen shot 2020-11-09 at 1.53.51 pm
11.09.20

An Important, Personal Story

Those of you who know me know that I am a glass-half-full person. I believe there is always something positive on which to focus. That’s the purpose of this post, as well as to share an intensely personal… more 


Back to Top