Bimbo Banter


Strategies that Stick


  • Leadership
  • January 2, 2017
  • by Merrie Spaeth

Ny1

According to the latest annual survey by the National Association of Corporate Directors (NACD) developing strategy is an important goal for corporate directors. Of the over 50 percent of directors who claim to care deeply about strategy, I hope their definition extends beyond traditional business school analysis like financial goals and organizational structure.

In an age where companies need to be nimble, provide greater customer service and commit to continual improvement, the first goal should be to attract and retain excellent employees.

One key element is how a company’s leadership commits to creating a culture where people really want to go above and beyond their job descriptions. Our clients who are truly committed to this goal constantly talk about and reinforce it beginning at the top.

Interestingly, board members are frequently unlikely to promote the company’s culture, as they’ve become separated from the human element. It is just as important for board members to verbalize the company’s goals and tell stories that bring those goals to life.

I’ve witnessed countless meetings in fancy board rooms with the company’s mission, vision and values conveniently placed on wall plaques. However, each time, the entire meeting went by without anyone referencing or verbalizing them. Employees – and customers – figure out quickly if these words are passions of the heart or just plaques on a wall.

A good recommendation for your New Year’s resolution is to make words come alive. Our favorite form of strategy—strategic communications—is designed to help.



You May Also Like


Matthias-blonski-72714-unsplash
11.20.18

A CEO’s Survival Guide

The Wall Street Journal just savaged GE’s new CEO, Larry Culp. Many of their criticisms are unfair but reporter John Stoll’s column provides an excellent coaching tool for communication staff. Culp went on CNBC, and the company stock… more 

Memphis skyline from the air
10.05.18

Believe in Memphis

Sometimes you get to see the heart and soul of a city. Yesterday was one of those times for anyone at the memorial service in Memphis for a man named Phil Trenary. Phil was the former CEO of… more 

Presentation
04.15.18

Why Presentation Skills Training Will Elevate Your Everyday

We’ve just wrapped a week of a two-part series of Persuasive Presentation SkillsSM trainings in the UK. While many of our clients come to us seeking a specific need (“I have a speech coming up”), an increasing amount… more 


Back to Top