Bimbo Banter

Strategies that Stick

  • Leadership
  • January 2, 2017
  • by Merrie Spaeth


According to the latest annual survey by the National Association of Corporate Directors (NACD) developing strategy is an important goal for corporate directors. Of the over 50 percent of directors who claim to care deeply about strategy, I hope their definition extends beyond traditional business school analysis like financial goals and organizational structure.

In an age where companies need to be nimble, provide greater customer service and commit to continual improvement, the first goal should be to attract and retain excellent employees.

One key element is how a company’s leadership commits to creating a culture where people really want to go above and beyond their job descriptions. Our clients who are truly committed to this goal constantly talk about and reinforce it beginning at the top.

Interestingly, board members are frequently unlikely to promote the company’s culture, as they’ve become separated from the human element. It is just as important for board members to verbalize the company’s goals and tell stories that bring those goals to life.

I’ve witnessed countless meetings in fancy board rooms with the company’s mission, vision and values conveniently placed on wall plaques. However, each time, the entire meeting went by without anyone referencing or verbalizing them. Employees – and customers – figure out quickly if these words are passions of the heart or just plaques on a wall.

A good recommendation for your New Year’s resolution is to make words come alive. Our favorite form of strategy—strategic communications—is designed to help.

You May Also Like


Can Smiling Improve Performance?

I’m frequently asked “What kind of research backs up your teaching?” While we believe that our thirty years of experience is our first credential, we also voraciously look for studies and other material we can apply. We pay… more 

Ronald reagan bulleted writings

President Trump Appropriately Prepared

Stop with the criticism of President Trump for using notes during his visit with the victims and families of the Florida school shooting. I tell all my clients that it’s ok and even desirable to use notes. It’s… more 

Cocktail party

A recipe for Networking Mixers - Equal parts talking and listening

What comes to mind when you think of networking mixers? Is it a vision of those weak cocktails in plasticware combined with awkward conversation and way too many business cards?. If the thought of attending one fills you… more 

Back to Top