Bimbo Banter


No Matter What Platform, Authenticity is the Key


  • Trends
  • December 8, 2016
  • by Merrie Spaeth

Snapchat-spectacles

Does it seem as if social media platforms are proliferating faster than rabbits? Many of us are barely keeping up with LinkedIn, Facebook, Twitter and yes, Instagram, but now Snapchat has been dubbed by The New York Times “one of the world’s most innovative and influential consumer technologies.”

We’re learning how to adapt it to our clients, but we’re mindful that it has an exploding audience of millennials that use it to engage with each other. It has also become another news outlet. We’ve all absorbed the admonition, “Today everyone is a reporter.” With Snapchat, groups of users pool their comments or video at an event and Snapchat editors (they like the term “curators”) bundle them. Snapchat’s contribution is the perspective. Instead of a third-party looking at the event as an outsider, Snapchatters are inside. For example, when an attacker with a knife rampaged at Ohio State, Snapchat clips came from students barricaded in classrooms sharing their fears.

And Snapchat’s influence will not end there. As noted in an article by Mashable, Snapchat’s recent partnership with Turner will introduce several new brands and television shows to the app in the new year.

Why is this so attractive? It is authentic and personal. It also disappears quickly so people using Snapchat tend to check back frequently throughout the day. This provides the level of engagement that most companies can only dream of having.

Final comment: Perfection is out, spontaneity is in.



You May Also Like


8325104250 3732199178 o (1)
12.05.18

Amazon’s HQ2: The Real Winners and Losers

Amazon’s recent announcement of its HQ2 sites created quite the buzz and left other cities feeling like big losers. However, some city officials still won with their post-announcement communication – others, not so much. Winner – Dallas How… more 

Richard s. fuld, jr. at world resources institute forum
09.14.18

Lehman Brothers—Ten Years Later—One Eternal Lesson to Remember

News outlets and commentaries are talking about the tenth anniversary of Lehman Brothers’ bankruptcy, an event that many experts believe pushed the U.S. into the worst recession since the Depression. Analysts are again debating the wisdom of the… more 

Img 3236
08.09.18

TSA Adopts the “Washington Monument Strategy”

The Transportation Security Administration has set off a storm of criticism for its proposal to stop screening passengers at approximately 150 of the nation’s small airports. Travelers, regulators, elected officials and others are conjuring up scenarios of brazen… more 


Back to Top