Bimbo Banter

Influencing Memory: What Matters is What People Remember

  • Crisis
  • February 8, 2017
  • by Merrie Spaeth

Mic 2

If you’re a Spaeth devotee, you know that our fundamental insight is to structure communication to influence what a listener hears, believes and remembers.  A recent article from an editor at Scientific American, describes how much of what we remember is wrong. That’s interesting, but what we paid attention to is his comment that what we remember is affected by “what we talk over with friends,” along with many other contributions. This jumped out at us because it reinforces one of our other dearly held principles, that it’s critical to enlist and involve your company’s employees and customers and other stakeholders in carrying forth your message. They need to talk regularly about your mission, culture and tell your story.  This is also ultimately how a company survives a crisis, bad news or an experience with poor customer service. While paid venues like advertising are important, ultimately, these conversations shape what we remember and ultimately influence our beliefs about an experience or brand.

You May Also Like


How To Tell People Not To Panic

As readers of our BIMBO Memo know, convincing someone not to panic isn’t achieved by saying “Don’t panic.” This is fast becoming one of the top denial mistakes in recent history. It’s understandable. When there’s great uncertainty and… more 

11012769746 7de4130a84 o

Can A Tie Produce A Win?

Has Pro Football Hall of Fame wide-receiver Randy Moss found a path out of the tricky situation the NFL finds itself in? The issue, of course, is the situation with the national anthem and Old Glory, the American… more 

Typewriter-1215868 1920

Is Your Company Ready For a Cyber Attack?

A recent news story tells the tale of government workers in a small Alaskan town who became dependent upon typewriters to do their jobs after cyber criminals infected their computer systems with ransomware. How are your typewriter skills?… more 

Back to Top