Effective sales has always been about more than selling. It's about building long-term relationships. This course gives development staffers a map of how to build those long-term relationships and project confidence. Participants will learn to deliver on their reputation and show that they have a great understanding of their customer's real priorities. This sales training complements the traditional understanding of sales, focusing on the role communication skills play in conveying information, excitement and personal commitment. Storytelling is also a key component of this course because if you can inspire and motivate, you can create a relationship where you communicate over time.