Shirlee Clark spent over two decades with FedEx, beginning when it was Federal Express. Her colleagues and FedEx executives credit her vision, breadth of experience, willingness to innovate and team spirit for making communication a key part of FedEx’s unparalleled growth and unique corporate culture. She was an early champion of the Spaeth Influence Model™ and methodology and paved the way for FedEx to understand the value of a consistent approach to communication.

As former director of Corporate Communications for FedEx Corporation, a $27 billion global transportation and business services provider, Clark worked on virtually every aspect of communications. She managed media relations, executive communications and numerous special projects, including several TV documentaries. Under her leadership, the corporate-wide communications team was responsible for developing and implementing communications for the corporation and its four core operating companies. She directed a “go-to-market” team consisting of public relations, media relations and internal communications for sales, marketing, human resources and information technology. She pushed for ongoing communication training for FedEx executives and spokesmen and worked tirelessly for FedEx to be a local as well as a national and international presence in the communities it serves.

Clark’s team also developed and implemented communications strategies and programs to enhance the company’s reputation and brand. FedEx has long been recognized as one of the most admired and trusted companies in the U.S. Today, this recognition extends around the world. The company has been ranked for the past four years in the Top 10 on both Fortune’s Global Most Admired and Fortune’s Most Admired U.S. Companies. It also ranks consistently in the Top 10 on the Harris Interactive Reputation Quotient, which is published annually in The Wall Street Journal.

Worldwide Communications was an integral part of the corporation’s two dramatic corporate identity changes and four major acquisitions during the past decade.

Clark retired from FedEx in 2004 and is currently a senior consultant with Spaeth