Spaeth Communications

ABOUT SPAETH

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STRATEGIC RESOURCES

Tex Lezar Memorial Lecture

Client Comments

"I have been through perhaps ten types of communication training and yours was by far the best, no comparison."

James Hailey
Former President, Women’s Division, J.C. Penney Co.

"We have found Spaeth Communications to be an ideal resource in providing communication training for our senior management. Their expertise has helped us better use communication as a strategic tool, and the feedback we’ve received from those who have experienced this training has been overwhelmingly positive."

Tom Martin
Managing Director, Vice President, ITT Industries

"Merrie, just want to thank you for the good work you’re doing with the Swift Boat Vets... You’re the perfect person to help them deal with the media. They’re in good hands.You’ll chuckle at this... we had a student art show reception the other day and I was interviewed by a local Chinese newspaper - photo and all. I realized how easy it was for me to talk to the reporter, thanks to your workshop."

Eileen Nicosia
Retired from US Department of Education

"I am a lawyer and banker who runs a company, and now I believe communication is indeed a strategic tool. Its usefulness goes far beyond presentation skills, media management or employee communication. It has become a way of solving problems and strengthening our competitive edge, and Merrie Spaeth and her people are pioneers. They have helped us enormously."

James S. D'Agostino Jr.
President, American General

"Our management of the crisis would not have been complete, nor as effective without your training and counsel. I'm not sure I would have believed it without experiencing it."

Robert Avery
Partner, Jones, Day, Reavis & Pogue

"I've experienced media training conducted by another prominent firm. The approach and content of your training are clearly superior."

Robert Harris
President, Texas Bankers Association

"Your ability to inspire and to lead plus your special personality leaves me filled with admiration, appreciation and affection."

William S. Paley
Founder, Chairman, CBS, Inc

"Spaeth gave us the skills to handle crisis-related interviews. They also showed us how important the proper use of communication, both internally and externally, enabled us to keep all interested constituencies up to date and supportive."

Andreas Ludwig
Former Chief Financial Officer, Zale Corporation, Managing Director, Tyrolit Industries, Austria

"You showed me how communication strategy and training could be a vital element in molding the institution to carry out our mission."

James C. Miller III
Former Director, Office of Management and Budget Former Chairman, Federal Trade Commission

"Our experience in working with the media has made us true believers in your techniques. Your training has enabled us to become better spokespersons for our industry and community interests."

Robert Hoffman
President, The Coca-Cola Bottling Group (Southwest), Inc.

"I had the opportunity to interact with the print press...With proper preparation...I was able to accomplish exactly what you said I might...I have wanted to accomplish this for so long, and I was delighted to have been fortified with your guidance."

William A. Tansey III
MD, President, New Jersey Affiliate, American Heart Association

"Initially I was uncomfortable speaking before audiences. But as a Chairman and Bank President, I have demands from the community as well as from our clients. Spaeth's training honed my skills to make me more comfortable, confident and more interesting. I'm a better developer of business, now, too."

Elaine Agather
President and Chairman, Texas Commerce Bank, Fort Worth

"Today's business leader needs to learn how to use public speaking as a tool for corporate change. A leader needs to learn how to speak so the words will be replicated. That means memorable words and memorable delivery. Spaeth's approach is unique and extremely effective."

Stanley Marcus
Former Chairman, Neiman Marcus

"We needed to explain complicated information to demonstrate what our new products can do for existing and potential customers. Spaeth's training was well worth the time and money to raise the skills and expectations of our people."

Worth Burke
Director, Capital Markets Group, Texas Commerce Bank

"We thought our witnesses were impressive. The mock jury members told us they were arrogant and incomprehensible. Then we brought Spaeth in, and they showed us how to get our points across more effectively."

Anonymous
Litigator, represents Fortune 500 companies, at a mock trial

"I found the day to be very insightful and rewarding, not to mention fun." Thank you again for a great day!

Rudy Chavez
Baumer & Mercier

(Regarding his interview with Commercial Appeal, after a training session with Spaeth Communications) "I had four (quotes) I used repeatedly in the four interviews I did that day. SPAETH training really helped."

Dr. Bruce Jenkins
Methodist Hospital

"As usual, you were a huge help to us as we prepared to announce the unexpected voluntary retirement of a top executive. The local business journal included a number of the 'good words,' and the communication plan elements rolled out smoothly as well, thanks for your expert guidance!"

Communication Executive
at of the nation's most prestigious hospital systems

"... I thought the Spaeth Training was great. Lots of good info on how to handle interviews. I also think that would be of great benefit not only to myself, but to any of the leaders who have to chair meetings."

Arthur Townsend, IV, MD
Methodist Healthcare

“Spaeth Communications provided an informative and very well run ‘Managing the Media’ class. The material covered during the session was immediately applied to an interview… the headlines exercise was invaluable!”

John Wilkins
FedEx

Merrie taught me the tools of communication which helped build my business; and was invaluable in my success.

Ahron Katz
Client

"On behalf of myself and the ASTM F-8 Committee, I am writing to you again to thank you for your wonderful presentation at our meetings on Tuesday, November 8, 2005. Everyone who attended got a great deal out of your presentation. It was repeatedly praised and commented on throughout the meetings.

I hope we have a chance to work together again soon!

Mark S. Granger
Morrison Mahoney, L.L.P.

Thank you Merrie for doing such an outstanding job when speaking to the members of the Beyond Budgeting Round Table. I really appreciate how well you integrated your message into the work our members do. You were thorougly prepared, and as a result you connected with all of the attendees.

You were truly outstanding!

Steve Player
The Player Group